THE SLY DOG STORY
ABOUT OUR FOUNDERS
SLY DOG Rum was founded by Bruce and Louis, two brothers on a mission to develop the premium spiced rum offering. Rum brands were stuck in the past, repeating the same tired stereotypes of pirates, parrots and palm trees.
The brothers wanted to create something new: the best Caribbean spiced rum that people had never tasted. Their vision was to craft the world's best spiced rum and bring rum to a new generation of drinkers. SLY DOG belives in breaking down stereotypes, challenging the outdated traditions and trusting in craftsmanship.
CRAFTING SLY DOG RUM: from kitchen to bar

First batch of SLY DOG produced

Our initial design gets a face lift to match the quality of the liquid

Production begins of our new bottle

Getting our hands on the first bottle off the line

SLY DOG unleashed to the public for the first time

SLY DOG in its natural habitat. Stocked across 400+ sites across the UK - sniff us out!



First batch of SLY DOG Rum produced
Our initial design gets a face lift to match the quality of the liquid
Production begins of our new bottle design



proud to produce only top quality products, we let our awards speak for themselves:
Getting our hands on the first bottle off the line
SLY DOG unleashed to the public for the first time
SLY DOG in its natural habitat. Stocked across 400+ sites across the UK - sniff us out!
SLY DOG VALUES
TAKE A SIP
SLY dog Rum is best served over ice, but tastes even naughtier when paired with your favourite mixers. Look into our sly eyes, take a sip and see what it really means to be SLY …
MIX IT UP →mix it up
SLY DOG has the recipe to unleash your social beast within. It’s made in secret but it’s up to you to drink it in style.
Check out our recipes below: