Multi award-winning rum

MADE IN SECRET. DRUNK IN STYLE.

MADE IN SECRET.

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DRUNK IN STYLE.

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NO PIRATES. NO PARROTS.

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JUST BLOODY GOOD RUM.

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Stoned N Stormy Is Here

Proudly Fruity.
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No Gimmicks. Just good rum.

No artificial sweeteners, no weird additives, no shortcuts. Just real ingredients, properly sourced, made the way rum should be made. What you taste is what's actually in there.

We won World's Best Spiced Rum 2023. And our Stoned Fruit Rum is the world's first of its kind. We didn't chase the awards, we just made rum that tastes incredible.

All our products are completely free from allergens. So wherever you're drinking it, and whoever you're drinking it with, nobody's left out. We thought of everything. Mostly by accident.

A bottle of wine says "I didn't think about this." An award-winning rum says "I know what I'm doing." Cheap way to upgrade your status, basically.

Same. That's exactly why we make our RTD cocktails: Spiced 'N' Stormy and Stoned 'N' Stormy. Same great rum, zero effort. Or if you're feeling it, check out our cocktail page for ways to make the bottle go further.

award season. every season

NOW IN CANS. SAME GREAT RUM.

Spiced 'n' Stormy

Our World's Best, 3-year-aged Spiced Rum, natural ginger beer, fresh lime and not much else. It doesn't need it.
From £21 (6-pack)
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Stoned 'n' Stormy

Our Stoned Fruit Rum, natural ginger beer, fresh lime and not much else. Same deal, different rum.
From £21 (6-pack)
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Big bottles

The full 70cl. Two rums, two completely different vibes. Pick yours.

  • SLY DOG Spiced Rum (70cl)

    £35.00

  • SLY DOG Stoned Fruit Rum (70cl)

    £35.00

  • Spiced or Stoned Fruit?

    Two rums, two completely different vibes. Answer three quick questions and we'll point you the right way.

    Question 1 of 3

    You're Spiced!

    The classic. Bold, warming, and exactly what you ordered. World's Best for a reason. Why mess with it.

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    You're Stoned Fruit!

    Different by design. Peach, apricot, papaya. Proof that rum doesn't have to play by the old rules.

    Shop Now
    Default You're Spiced! You're Stoned Fruit!
    SLY DOG Retro Football Shirt – Male and Female Models in Matching SLY DOG Shirts

    SLY DOG Merch

    The merch drawer. Fresh drops, regularly.

  • SLY DOG x Ginger Wings x Famous When Dead x Meyba – Limited Edition Collaboration Football Shirt

    £40.00

  • SLY DOG T-Shirt 3.0 – ‘Drunk in Style’ Edition

    £20.00

  • One night. One bad idea.

    We're giving someone £1,000 for a terrible idea.

    Not a good idea. Not an investable one. The kind of thing your mates talked you out of at the pub. Pitch us that, and we might just pay for it.

    Pitch us your idea.
    A very bad plan
    02 / The reason

    Why we're doing this

    We had £1,000 sitting around and a lot of opinions about how boring most 'good ideas' are. So we're doing something with it. Once. Live, at Mercato Metropolitano this October. No fund. No committee. No five-year plan. Just one pitch night, a room full of strangers, and £1,000 going to whoever has the nerve to stand up and ask for it.

    A questionable use of £1,000
    03 / The brief

    The brief

    Want

    • An idea you actually believe in even if nobody sensible would fund it.
    • Nothing illegal, nothing that hurts anyone.
    • Something you'd genuinely do if handed the cash tonight.

    Don't want

    • A business plan.
    • A good idea.
    • Anything secretly a good idea wearing a silly hat.
    04 / No slides

    How it works

    Turn up on the night. Tell the room your idea in a couple of minutes, slides required. The crowd decides who wins. Whoever gets the biggest reaction walks away with £1,000, in cash, to go and actually do the thing. That's it.

    Pitch it. We might just back it.
    05 / Keep this stub

    The details

    Date29th October 2026
    VenueMercato Metropolitano, Elephant and Castle
    Prize£1,000, no strings, no equity
    JudgingThe room, on the night
    EntriesOpen now, closes 21st October
    06 / Get it off your chest

    Got a terrible idea worth £1,000?

    Tell us what it is and why it needs to happen. Doesn't need to be polished, it just needs to be something you'd actually do.

    Pitch it like you mean it