Tired of the same old rum clichés of pirates, parrots, and palm trees - brothers Louis and Bruce decided to do something different. They set out to create a rum that’s anything but ordinary. A rum that felt fresh and real. SLY DOG is crafted with YOU in mind, whether that's on the rocks in a crystal glass or a plastic cup with a splash of coke. Gone is the snobbery and stuffiness associated with rum. It's time to join the movement and discover there is no better companion than a SLY DOG.